Louis Vuitton: a voyage 150 years long

The Chinese National museum in Beijing sees the opening of the “Louis Vuitton Voyages” exhibition on May 29th. According to Pietro Beccari (Louis Vuitton Vice President), the exhibition is meant to give rise to a greater understanding of the brand among the extensive clientele in the country.

The exhibition comprises baggage and accessories created by the Louis Vuitton brand throughout its history. It aspires to take the visitors to a journey in time, following the evolution of the brand.

Such an event is a first for the National Museum in Beijing, combining history and art in the context of fashion.

An animated promotion video was released by the Louis Vuitton company in time for the opening of the exhibition.


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